We help you use your financials to see clearly, plan better, and move forward with confidence
We provide you with the...
Courage to start
Clarity on what you need to achieve profitability
Finance Metrics to effectively track your progress
Strong Process and controls to protect your investment
Confidence to grow
Cash Flow understanding to allow you to manage your expansion and growth
Plan B should the growth be at a slower pace
Knowledge of what levers to pull when cash is tight
Choice to step back
Exit Plan that allows you to realise your business value
Information access for your team to support decision making
Capability inside your business to manage the finances
Our mission is to empower business owners to access the right information for confident business decisions
Are you...
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Struggling to work out how to get and stay profitable
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Unable to see what is working and what is holding you back
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Making blind decisions due to lack of regular and reliable financial information
We can deliver...
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Timely financials to support data-led commercial decisions
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A clear picture of what profitability looks like and how you get there
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Insights on your financials to allow you make the right decisions to move your business forward
Are you...
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Frustrated with inaccuracy in your budgeting and forecasting
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Constantly hitting unforeseen cash flow challenges
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Holding back on investing in growth due to your lack of confidence in your financial plans
We can deliver...
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Reliable and trustworthy budgeting and forecasting capability for profitability and cashflow
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A forecasting process that captures the right inputs from the right people
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Ownership of your budgets and forecasts across your business so you can drive accountability
Are you...
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Unable to step back from the day to day as the team rely on you for key decisions
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Unable to produce the information needed to empower your team to make their own decisions
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Without a clear plan as to when you can step back from the day to day and/or exit the business
We can deliver...
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Coaching and training to empower your team with strong financial capability by building the financial muscle of your finance and management team
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The right information in the hands of the right people to empower your teams to perform
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A management team with strong decision-making capability based on reliable financial information
We specialise in helping businesses get the most out of their financials
At the heart of every successful business is a strong understanding of the numbers.
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We thrive in helping business owners make sense of their financial information so they can make confident, informed decisions. Whether you’re looking to grow, streamline operations, or simply get more control over your finances, we’re here to support you every step of the way.
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We work closely with you to improve how financial data is collected, interpreted and used. From setting up effective reporting systems to building solid budgets, we ensure you always have a clear picture of how your business is performing. With meaningful insights, you can track progress, identify opportunities, and spot issues early before they become problems.
​​Cash flow is an area where we provide hands-on support. We help you understand where your money is coming from and where it’s going, so you can plan ahead with confidence.
Whether you're managing daily operations or preparing for future growth, we make sure your cash flow works for you, not against you.
Ultimately, our goal is to build financial capability inside your business. That means giving you the tools, processes, and know-how to manage your finances effectively, stay in control and grow on your terms.
We can step in as your Outsourced CFO, providing the right level of support based on what your business needs, where you are in your journey, and what works for your budget.
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The level of support we offer is flexible. Whether you need help for a day each month, a few days a week, or on a specific project, we’ll tailor our involvement to suit your needs.
Case study
Based on a family business navigating the cash flow challenges of building for growth.
Case study
Working with a well-established business with significant growth potential to help create financial management reporting to support performance tracking and informed decision-making.
Case study
Based on a Healthcare provider rightsizing their finance team in a changing funding environment.
The Redefine Finance Team
Frank Burke
An experienced CFO who specialises in optimising finance functions to drive profitability and long-term sustainability. He knows how to bring finance to the heart of your decision-making processes and can teach your leadership team to use the right financial insights to make sound commercial decisions.
Frank ensures that finance teams not only perform efficiently today but are also equipped for long-term success. By streamlining monthly reporting, improving cash flow management, and strengthening back-office infrastructure, he ensures businesses—whether family-run, multinational, or mission-driven—have the financial clarity needed to navigate growth and operational challenges with confidence.
Martin Vana
A dynamic Finance Director with extensive experience in retail, wholesale and franchise sector, Martin is talented at leveraging financial data to drive strategic decision-making and operational efficiency.
Martin is passionate about partnering with business owners and building strong, reliable financial foundations that support sustainable growth and smarter decision-making. He enjoys helping clients transform complex numbers into clear, simple insights that work for the business.
Whether you are navigating through a difficult business landscape, scaling up, introducing a new product, opening new locations, or preparing for an exit, Martin can guide you through financial transitions by minimising risk and maximising opportunity.
Contact
To schedule a free 30-minute chat to see how we can help your business, get in touch here.